Even though I spend most of my time working in Children’s Publishing, every now and then an interesting project comes up, outside that remit, that I really can’t say no to. This was one of those.
I was approached by Junction Studio, a stellar Graphic Design business in Brighton, to collaborate on a complete rebrand for SYMPLY PET FOODS. The job was to create illustrations for all-new packaging and marketing materials.
I spent many happy weeks researching and drawing all sorts of breeds – Beagles, Scotties, Spaniels, Labs, and Collies. I learned a lot. I love that, it is so satisfying for a curious mind. All in all, I created 18 dogs, 4 cats, and loads and loads of food. It really was great fun.
SYMPLY is a family-run local business that sells only to independent pet stores, supports community, and is environmentally sensitive. Their products contain fresh ingredients and are free of artificial flavours, colours, and preservatives. They also contribute to two amazing global initiatives, The Southern Cardamom Rainforest Project in Cambodia and The Kariba Project in Zimbabwe.